JAC Motors Website Redesign (Al Habtoor Motors)

A clean and responsive website built to make browsing effortless and create a more connected brand experience.

JAC Motors Website Redesign (Al Habtoor Motors)

A clean and responsive website built to make browsing effortless and create a more connected brand experience.

Problem Statement

JAC’s digital presence was split across multiple vehicle pages and outdated microsites.

Each model lived on a separate landing experience, resulting in an inconsistent brand image and a fragmented user journey.

Users struggled to explore vehicles, compare features, or clearly understand the lineup — the brand looked scattered and outdated

ADNOC’s service operations were slowed by fragmented systems and manual processes.

Staff faced inconsistent experiences, delayed approvals, and limited visibility across requests, resulting in inefficiency, missed SLAs, and lack of accountability.

Web Design

Web Design

Web Design

UI/UX Design

UI/UX Design

UI/UX Design

Branding

Branding

Branding

Landing Page

Landing Page

Landing Page

Unified Digital Brand Hub

We replaced JAC’s fragmented web presence, which relied on separate landing pages for every model, with a single, cohesive platform.



This unified hub brings all vehicles, services, and brand content into one place, creating a consistent journey for users and a stronger identity for the brand.



With one central system, JAC can now launch new models more efficiently, maintain visual and functional consistency.

Unified Digital Brand Hub

We replaced JAC’s fragmented web presence, which relied on separate landing pages for every model, with a single, cohesive platform.

This unified hub brings all vehicles, services, and brand content into one place, creating a consistent journey for users and a stronger identity for the brand.



With one central system, JAC can now launch new models more efficiently, maintain visual and functional consistency.

Modern Product Catalog Experience

We transformed JAC’s vehicle catalog into a structured and intuitive browsing experience.

Each model page now presents specifications, galleries, and key features in a clear layout, helping users move from interest to understanding without friction.

By eliminating clutter and outdated formats, we enabled customers to compare models, explore trims, and evaluate performance with greater confidence and clarity

Simplified Navigation & Discovery
Simplified Navigation & Discovery

By introducing a structured navigation system and consistent page hierarchy, we removed friction across the journey enabling faster discovery, higher engagement, and a more confident decision-making experience.

By introducing a structured navigation system and consistent page hierarchy, we removed friction across the journey enabling faster discovery, higher engagement, and a more confident decision-making experience.

Consistent Brand Identity

We built a unified visual system that transformed JAC from a collection of disconnected pages into a modern and recognizable automotive brand.

By standardizing typography, color, and layout across every touchpoint, we created a digital identity that is consistent, scalable, and ready for future models and markets. This was not only a redesign but the foundation of a cohesive brand presence online.

Built for Every Device, Ready for Every Role

Impact & Results

The goal was clarity, continuity, and brand strength across every model and market, not surface-level aesthetics.

We didn’t redesign an interface, we rebuilt ADNOC’s internal operations. The goal wasn’t aesthetics. It was control, accountability, and clarity at scale

Stronger Brand Perception
Stronger Brand Perception
Stronger Brand Perception

A unified platform positioned JAC as a credible, modern automotive manufacturer

User Friction Across Models
User Friction Across Models
User Friction Across Models

Real-time alerts and escalation triggers helped teams act before deadlines were missed.

Engagement & Model Interest
Engagement & Model Interest
Engagement & Model Interest

Clear specifications, visual consistency, and better product storytelling encouraged.

Scalable Digital Foundation
Scalable Digital Foundation
Scalable Digital Foundation

The new system allows JAC to launch future models, markets, and features without reinventing pages.